Just learned that 60% of B2B SaaS free trials end without a single login

I read that stat in a ProfitWell report last night and it honestly blew my mind. More than half of people who sign up never even open the product. I spent the afternoon checking our own trial data and yep, we were at 58% this quarter. Has anyone found a good way to get those people to actually log in on day one?

2 comments

2 Comments

dixon.amy8d ago

More than half who sign up never even open it" - are you sending them a reminder email after the first day?

thomas1058d ago

Yeah the reminder is key but it's crazy how many people just sign up for stuff and then ghost completely. It's like that with everything now - people join gyms, subscribe to newsletters, download apps and then just forget they exist a day later lol. We're all just collecting stuff on the internet without actually using half of it.