Back then, your work spoke for itself. Now it's all about branding and I'm not sure it's for the better.

3 comments

3 Comments

adamellis1mo agoMost Upvoted

Remember that amazing coffee shop that opened in my town last year. Their branding on Instagram is what got me through the door, not just the promise of good coffee. Before, only the already established places or artists with big gallery connections got noticed. Now, someone great at their craft but bad at talking about it has a real shot if they learn the branding side. It feels more open, even if it is noisy.

the_finley1mo ago

Forces artists to market first, craft second @adamellis, which kinda flips the whole point.

tyler_knight1mo ago

See it with everything now. The barber with the best fade posts reels or gets left behind. Makes the actual skill feel like the second step sometimes.