Loading…
18
My Google Ads account got hit with a $600 overspend in 2 days, do I blame the smart bidding or myself?
So last Tuesday I noticed my Google Ads account had burned through $600 in just 2 days on a campaign that used to cost me $40 a day, and I about lost it. I had switched on smart bidding about 3 weeks before, thinking it would stretch my budget further for my fencing client's landing page. Half the marketers I know swear smart bidding is the future, and the other half say it just eats your cash while you sleep. I paused everything, dug through the change history, and found nothing obvious, so I'm stuck. Has anyone here had smart bidding blow past your daily cap like that, and did you figure out what triggered it?
0 comments
Log in to join the discussion
Log In0 Comments
No comments yet
Be the first to share your thoughts on this discussion.