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Swapped my paid email tool for a free one, the open rates got better
I compared Klaviyo against MailerLite for 3 weeks on the same 2,000 subscriber list and the free tool pulled 4% more opens, so why am I still paying $89 a month for the fancy dashboard?
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gavin_kim325d ago
Wasted $89 a month for who knows how long because I loved staring at that pretty dashboard like it was doing something for me. Did the same kind of test last year with my own list and the cheap tool won too, which honestly stung a bit. Turns out people just open what lands in their inbox, and the fancy charts don't write better subject lines. I keep paying for the shiny thing anyway, so maybe we're both just suckers for a nice looking graph.
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