Saw something at a coworking space in Denver that changed my pricing

I was at this coworking spot in Denver called The Commons last Tuesday and overheard two freelancers talking. One guy said he charges $75 an hour for web design and the other laughed and said he gets $150 for the same work. That moment made me realize I was pricing myself way too low just to get clients... I went back and raised my rates by 40% and actually got more work. Has anyone else had a random conversation like that totally shift how you run your business?

2 comments

2 Comments

ericfox13d ago

Probably because people assume higher rates mean better work.

king.kevin13d ago

Absolutely, I had the exact same wake-up call at a coffee shop in Austin and it changed everything for me too.