Promoting my bamboo toothbrush subscription with a street performance led to an unexpected audience.

I dressed as a giant toothbrush to draw attention, but a group of tourists thought I was part of a city art installation. Now I'm in their vacation photos instead of getting sign-ups.

3 comments

3 Comments

flores.jade7d ago

Seth Godin mentioned similar unintended brand exposure.

schmidt.brooke7d ago

Free marketing in their photos, though.

paigeg526d ago

Actually, @flores.jade made me see it as forced, not free.