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People keep stuffing keywords into meta descriptions like it's 2010

I was looking at site audits for a buddy's small shop last week. Every single page had the same 3 keywords crammed into the description. Google doesn't even use those for ranking anymore. They just pull what people actually search. Makes the snippet look terrible and nobody clicks. Why do people still think keyword density matters that much?
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2 Comments
smith.jordan
Man I still see people writing meta descriptions like they're writing a ransom note with keywords.
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blake_smith
Ransom note keywords" lol that is way too accurate for how some people still do it.
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