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Burned $4,800 on a cold email agency that sent garbage leads
We hired a firm back in March that promised 50 qualified meetings a month for $1,600 per month. After three months we got maybe 4 real calls, all from companies with under 10 employees who had no budget. They were clearly using scraped lists and generic templates, I could tell because the replies had our name spelled wrong every time. Has anyone else had luck with an in-house SDR instead of outsourcing, or is that just as risky?
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