My co-founder said our new B2B pricing page looked 'too cheap' so we doubled it and signed 2 clients in a week in Denver
Funny thing is we were scared to raise prices for 8 months, then our first call after the change was a shop owner who said the old number made him nervous. Has anyone else raised B2B prices and watched better leads show up?
Remember when people thought the Prius looked too weird to sell and then it became a status thing? Same weird brain stuff with prices, cheap can read as sketchy or fly-by-night. In my experience anyway, most folks connect low price with low stakes, like you won't stick around when things get hard.