I ran a $12 test on my email subject lines last Tuesday and finally stopped guessing

Barbara Taylor · 2026-10-08T01:05:03.745576+00:00

I was in my kitchen at 11pm with cold coffee, staring at a 9% open rate on a list of 4,200 people, so I wrote two subject lines and split them 50/50 just to see. The one with a plain lowercase question pulled 31% more opens, and I've been using that style for three weeks now. Anyone else run tiny tests like this, or do you just go with your gut on subject lines?

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I ran a $12 test on my email subject lines last Tuesday and finally stopped guessing | Digital Marketing - Discusd