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Relearning SEO after a 5 year gap feels like starting over
I managed a local bakery's site back in 2018, got maybe 40 clicks a day from Google, then left the field. Last month a friend asked me to help with their landscaping business, and I spent three full weekends just figuring out why their pages weren't ranking. Apparently keyword stuffing and directory links don't work anymore, so does anyone else feel like the old playbook is basically useless now?
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abbyc338d ago
The gap thing is real but the part nobody talks about is how much the search results page itself changed. Back in 2018 you were fighting for ten blue links. Now half the page is maps, answer boxes, people also ask, and video. Your friend's landscaping site could rank number one and still get nothing because the map pack eats the click. Local service stuff lives and dies by the Google Business Profile now, way more than the website itself. Whole different game than bakery pages.
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