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Serious question, does anyone else think posting daily on social media is a waste of time?
My coworker Dana told me our bakery's Instagram needs a post every single day, but we tried that for 3 months and got 200 followers and almost no sales. When I pulled back to twice a week and put that time into replying to comments and DMs instead, our orders from Instagram actually went up. Is anyone else finding that fewer, better posts beat posting every day?
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