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Appreciation post: I thought cold emailing was a total waste of time for getting freelance clients
For two years, I refused to do it, thinking it was just spam, but after a dry spell in January, I sent 20 specific emails to small design firms in Portland and landed a project that paid $2,500. What specific approach made cold outreach work for you when you tried it?
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jana_hernandez6mo ago
Describe exactly what you wrote in those 20 emails. Did you just say you liked their work and offered your services, or did you point out a specific problem on their website you could fix? Give us the real template you used.
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linda_owens26mo ago
Trying to reverse engineer a template from someone else's success story never really worked for me. I once spent a week copying a "proven" cold email format and got zero replies. The only time I got a real response was when I mentioned a broken link I actually found on their blog. Maybe the real trick is just looking at their stuff and saying one true thing you noticed.
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haydenc106mo ago
Wait, you sent twenty emails with that broken link thing and it actually worked? That's wild, I would have guessed people get annoyed by that. Guess a real, small detail really does cut through the noise.
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