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I let a freelancer into my Google Ads account and lost $1,200 in 4 days
Three weeks ago I handed my Google Ads login to a guy on Fiverr who claimed he could cut my cost per click in half. I used to check my campaigns every single morning with coffee, adjust bids, pause junk keywords, the whole routine. Now I let 4 days go by without looking because he said he was "optimizing" behind the scenes. Turned out he had set a broad match campaign loose with a $80 daily budget and no negative keywords, so I was paying for stuff like "free pressure washing jobs near me." I caught it on a Tuesday when my card got declined at Dunkin. I have since changed the password and gone back to doing it myself, reviews every 48 hours like clockwork. Has anyone here actually hired someone who didn't quietly torch the account? What did you set up to stop it from happening again?
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evan_dixon6726d ago
Stopped me cold when you said your card got declined at Dunkin, that's the kind of wake up call nobody wants. Losing that much cash in just four days with zero oversight is wild, and broad match with no negatives is basically setting money on fire. I check mine every other day now no matter who touches it, because trust is fine but daily caps and alerts are what actually save you.
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