anthony_burns•1mo ago

I gave my first 10 customers a lifetime 50% discount in Austin, and now I'm stuck with it as we scale. Was that a huge mistake?

3 comments

3 Comments

angela3781mo ago

Honestly, that early loyalty is priceless though. I mean, those first ten people are probably your biggest fans now.

blake3021mo ago

Yeah, those ten people are basically family now. I see their names on orders and just picture them shaking their heads at me. The discount was a bit of a panic move, I'll admit. At this point, I'm just hoping they don't all decide to buy a yacht at the same time.

ericschmidt1mo ago

Lifetime 50% is a massive promise to make. You basically gave away the farm before you knew what the farm was worth. That discount will haunt your profit margins forever.