I used to think my website was fine, but a user test video made me change everything

I paid for a user testing service last month, and one video hit me hard. A lady in her 50s tried to buy my planner. She clicked the 'add to cart' button three times, got frustrated, and left. She said out loud, 'Is it working? Nothing is happening.' The button was a tiny, pale gray color that blended into the background. I thought it looked clean and modern, but it was invisible. I changed it to a bright blue button that's 40% bigger, and my cart adds went up by 15% in a week. It was a simple fix I never would have seen on my own. Has anyone else had a tiny design flaw that was costing them real sales?

3 comments

3 Comments

loganw852mo ago

Clean and modern" is what people say when something doesn't work right.

calebw502mo ago

My buddy bought this fancy new coffee maker that looked like a spaceship. He bragged about the clean lines for a week, then spent twenty minutes trying to find the hidden water reservoir. The thing just made bad coffee and beeped at him. He went back to his old machine that has actual buttons.

rowan_butler9322d ago

Honestly gotta push back on this one. Your buddy's problem wasn't the design, it was a bad product. Good modern machines work great if they're built right. The whole point of hiding stuff like the water tank is so your counter doesn't look like a mess of wires and plastic. Tbh I've had way more luck with my sleek machine than any clunky button-filled one I've owned. Maybe your friend just needs to read the manual instead of blaming the look.